The #1 Reason Why Tour Operators Aren’t Converting Website Visitors Into Bookings (And How You Can Fix It Today)

Roadmap on table to plan strategy

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Do you want to convert more website visitors into bookings?

Then you’re in the right place.

Because today I’m going to tell you the #1 reason why tour operators aren’t converting as many website visitors into bookings as they should.

And what you can do today to fix it.

Let’s get started!

The #1 reason tour operators aren’t converting website visitors into bookings is because…

You’re Using Tactics, Not a Strategy

In fact, a report by SmartInsights revealed that 45% of businesses don’t have a defined digital marketing strategy and 17% have a strategy but haven’t implemented it.

45% of businesses don't have a defined digital marketing strategy

Now, you might be thinking…

What Is Strategy?

Strategy refers to the plan to achieve a goal.

Your goal might be to:

  • Increase revenue
  • Grow your email list
  • Reduce customer acquisition cost

A good marketing strategy helps you understand your ideal customers, guides the direction your marketing should take, and ultimately, increases your bookings.

It helps you set clear, measurable, and realistic goals for your tours and activities business.

Digital marketing strategy building process

What Are Tactics?

Tactics are the actions taken to support your strategy.

In other words, a tactic makes no sense if you don’t know why you’re doing it.

Your marketing tactics might be:

  • Facebook ads
  • Email nurturing campaigns
  • Redesigning your website

Digital marketing tactics for tourism businesses

I want to be very clear about one very important point…

You Must Have a Marketing Strategy Before Deciding on Your Marketing Tactics.

Many tour operators make the critical mistake of making the tactical decisions before the strategic ones.

And it’s an easy trap to fall into because the strategic decisions are harder to make.

For example, tour operators start running Facebook ads (tactic) before knowing who their ideal customer is and how to target them (strategy).

Having a marketing strategy helps you make the right tactical decisions.

And because so many travel businesses do not know how to create a marketing strategy, developing a great one can be your competitive advantage.

Ready To Give Yourself A Competitive Advantage Today?

Let’s do it!

I’ve created a FREE 7-part email course just for tour operators like YOU.

I will teach you the EXACT steps you need to take to build a lead generation system – using tools you already have access to.

A lead generation system is a unique strategy that combines the latest digital marketing automation with high-quality content specific to YOUR target market – so you can attract, engage and convert more of your ideal customers.

The very best lead generation systems are built on three things:


If you want to build a rock-solid foundation for your business it’s essential to realize you’re playing the long game. Spending time getting to know your subscribers, understanding their interests, and nurturing the relationship by sending them emails packed with…


This is the stuff great relationships are made of. Sharing value-packed content with subscribers is not just a way of getting to know them better — it’s also an excellent way to give them a preview of the value you’d provide if they were to book with you, as well as a form of…


By sharing tips, knowledge, and tools for free, you’re not only positioning yourself as a trusted authority, but you’re also building up goodwill that will lead your most engaged subscribers to become your next customers when you send invitations their way.

In the course you’ll learn:

  • How lead generation systems work and why they’re so effective, even if you’re a not a techie or a marketer.
  • How to figure out what makes your ideal customer tick so you can attract, nurture, and convert them efficiently and effectively, without wasting precious time or money.
  • How to use timeless email marketing strategies to nurture a new lead and build a lasting relationship based on value and reciprocity.
  • How to attract the right kind of traffic to your website.

Enter your info below to start improving your booking conversion rates TODAY! 👇🏽👇🏽👇🏽

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