Travel Website Audit

Help your website generate more Traffic Through your Doors

Your website is more than just a collection of text and images. It's a sales platform that helps you to connect your business with your ideal audience. Is your website delivering results to your business right now?

Poorly maintained websites only help to lose you customers

Regular care and maintenance of your website helps you to ensure that you stay relevant to your target audience and stand out in a crowded market.

When you don’t look after your website or make regular updates you run the risk of losing potential customers to your competitors.

You may have heard the “if you build it, they will come” mantra before. It certainly has a place in history, but it does not transfer over well to the digital space.

Unfortunately, if you build a website and don’t carry out any marketing activities, you will struggle to have visibility in your marketplace. This means that your local and national competitors will happily continue to take the valuable customers that you’re looking to bring to your business.

Don’t be left bailing water out of a boat when it comes to taking care of your website. Regular maintenance, updates, and care will help it to perform at its best for years to come.

Take advantage of the best sales platform that you have

Your website is the best sales platform that you have available to you in your business. Even if you’re not selling products or experiences directly!

As the main hub of your business, your website educates and informs your prospective customers, helping them to trust you.

You can use many avenues for marketing your business, including OTAs, trade shows, conferences, videos, print advertising and more. Yet, all of these methods will lead back to your website at least once during the buying process.

As your best sales platform, your website needs to speak directly to your audience. You know the problems that they have and the solution that your products or services provide.

Using conversational content is a great way of doing this, as it’s written in a way that makes the reader feel like they’re sitting on the other side of your desk.

Are you making the most of your best sales platform right now?

Do you answer yes to any of these?

  • You would like to receive more quality leads and improve your booking conversion rate
  • You would like to generate more visitors to your website so business is more consistent
  • You worry that your competitors (locally or nationally) are more visible than you online
  • You need to make updates to your website, but you're not sure of the best approach to take
  • You want clear next steps to growing your direct bookings
  • You're concerned that your sales are lower than they used to be or not what you'd expect
  • You find managing and keeping your website up to date to be overwhelming
  • You don't feel your current marketing activities are generating a return on your investment

Our Website Audits have been designed to help you with all of the above issues… and more!

Yes, I'd like you to help me with my website

As your best sales platform, your website will typically have an organic level of growth from the perspective of the content that you add to it. When you have new products or services to offer to the world, you’ll add content to support this. When you have news or updates, you can share blog posts. Your website grows with your business.

It’s important that your website is visible and accessible to your target audience. So if you target millennials who have an interest in adventure travel and high levels of disposable income, you need to have your website and brand in front of those people. If you’re not in front of them, where they use the Internet, you can’t position your products or experiences effectively.

Our Website Audit service helps you to identify problems with your website and fine tune your processes, keeping it working at an optimal level.

Our Website Audit will take a deep look at your website, the design, content, functionality, speed, security and more. Think of it like a health check for your website. You need to make sure that your website is healthy and in good order, so that it can be an effective selling tool for your business.

After completing our Website Audit, we’ll provide you with a PDF report of our findings and any action points that we recommend taking care of. As part of the service, you get 2 hours of our time included, so we can use this towards resolving any issues that we’ve found.

Ready to get started? You can click the button below to order our Website Audit service. You’ll be taken to our checkout to complete your purchase.

Our Website Audit is priced at $497, which includes our time spent auditing your website and also 2 hours of inclusive time assisting you with fixing any problems that we’ve found on your site.

After your order has been placed you’ll receive a welcome email and instructions on how to securely send your login details over to us.

The audit process typically takes around 3-5 working days after we receive your purchase and schedule you into our system.

We look forward to helping you improve your website!

Website Health Check

Keeping Your Best Sales Platform Working For You 24/7
$ 497
  • Web Design & Branding
  • Conversion Optimization
  • SEO / Online Visibility
  • User Experience
  • Website Speed / Performance
  • Website Security
  • WordPress Review
  • PDF Report with Action Points
  • 2 Hours of Inclusive Time to Resolve Any Issues Found

What's included in our Website Audit?

Our Website Audit looks at seven key areas of your website. The results are supplied as a PDF report with action points to let you know what needs to be fixed. Finally, we include 2 hours of our time to help you with carrying out the recommended action points.

Web Design & Branding

We’ll look at how your website has been designed and branded towards your intended target audience. An example of something that we look for here would be making sure your website resizes the content responsively to suit the size of the device on which it is being displayed.

Conversion Optimization

One of the elements we look at here is making sure that you have a clear Call to Action (CTA) on each page of your website. It’s important to always have an intended action that you would like your visitor to take. This could be to make a booking, submit an inquiry, or opt-in to your email list.

SEO / Online Visibility

We’ll look at how visible your website currently is in the search engines for the type of searches that your target audience are performing. We’ll make a note of any competitors (locally or nationally) who are getting more visibility and attention than you. Just like you, we want your website to be more visible than your biggest competitors.

User Experience

We’ll review the experience that a typical visitor has on your website. Is everything easy for them to use? Can they easily contact your business if they need more information on your products or services? Perhaps you’re doing something at the moment without realising that could negatively impact the browsing experience of a potential customer.

Website Speed / Performance

We’ll carry out a number of speed and performance tests on your website. If your website is taking more than 3 seconds to load, it would likely need some speed optimization work. You only have 7 seconds to capture the attention of the average visitor, so you don’t want this time to be spent with them just waiting for your site to load.

Website Security

We’ll check the security of your website and make sure that you have good protection in place to secure your data as well as the data belonging to your customers. If there are any issues, we’ll make a note of these and provide recommendations for fixes. This is an important step as an insecure website is a ticking time bomb.

WordPress Review

We’ll carry out a full review of your WordPress website, looking at how it has been put together, the plugins used and the active theme. We’ll specifically be looking for elements that are outdated or not maintained as these will present a security risk to your business. Any issues will be noted, along with their potential impact.

PDF Report With Action Points

Once we have completed the Website Audit we will create and send over a PDF report document, with included action points. This will let you know any items that need to be fixed on your website to improve the design, user experience, website performance, security, and any errors that we’ve found.

2 Hours Included Time

We include 2 hours of our time to assist you with resolving any action points that we’ve found as part of the Website Audit. If you need more time than we’ve included, we can assist with further action points at our standard hourly rate. We’ll tackle the most important issues first, as these are the ones that will be most critical for your business.

Here's What Other Folks Have Said

“In a time of ever-changing “marketing hacks”, Jason’s evergreen strategy prevails! It’s refreshing to see someone focus on the customer in their marketing approach instead of on the specific tactic."
James Anderson - Forged
James Anderson
Forged Axe Throwing, Whistler, B.C.
“Flexibility, dependability, and creative problem solving are a few of the qualities that Jason demonstrates in his leadership. Above all, I’m impressed with Jason’s ability to bring a valuable and unique perspective given his background in digital marketing. And, of course, his great sense of humor!”
Clarissa Mata
Clarissa Mata
San Antonio, TX

Frequently Asked Questions (FAQs)

Why do I need a Website Audit?

It’s important to keep your website updated and suitable for your target audience. This means having a clear goal with the content that you’re creating and ensuring that you clearly state your message to your visitors. Website security is also a major issue. If you’re not looking after your website, this presents a large security risk to your business.

How long does a Website Audit take?

We typically need around 3-5 working days to complete your Website Audit from the point of receiving your order. From time to time this may be a little longer, as it will depend on our current work schedule. Once the Website Audit is complete, we will send over our report with details of the recommended next steps.

What if I don't have a WordPress website?

We’re able to assist with a number of website platforms. Our offer here is specifically tailored to WordPress websites. If you run a website on a different platform and would like our Website Audit service, please contact us and we can discuss this further with you.

How can I trust you?

We have over a 6 years of experience with lead generation, web design, and digital marketing. Our friendly team are well versed in optimizing for conversions, using data and research to make educated decisions, and influencing user behavior through digital psychology and persuasion. 

Yes, I'd like you to help me with my website

As your best sales platform, your website will typically have an organic level of growth from the perspective of the content that you add to it. When you have new products or experiences to offer to the world, you’ll add content to support this. When you have news or updates, you can share blog posts. Your website grows with your business.

It’s important that your website is visible and accessible to your target audience. So if you target millennials who have an interest in adventure travel and high levels of disposable income, you need to have your website and brand in front of those people. If you’re not in front of them, where they use the Internet, you can’t position your products or experiences effectively.

Our Website Audit service helps you to identify problems with your website and fine tune your processes, keeping it working at an optimal level.

Our Website Audit will take a deep look at your website, the design, content, functionality, speed, security and more. Think of it like a health check for your website. You need to make sure that your website is healthy and in good order, so that it can be an effective selling tool for your business.

After completing our Website Audit, we’ll provide you with a PDF report of our findings and any action points that we recommend taking care of. As part of the service, you get 2 hours of our time included, so we can use this towards resolving any issues that we’ve found.

Ready to get started? You can click the button below to order our Website Audit service. You’ll be taken to our checkout to complete your purchase.

Our Website Audit is priced at $497, which includes our time spent auditing your website and also 2 hours of inclusive time assisting you with fixing any problems that we’ve found on your site.

After your order has been placed you’ll receive a welcome email and instructions on how to securely send your login details over to us.

The audit process typically takes around 3-5 working days after we receive your purchase and schedule you into our systems.

We look forward to helping you with your website!

Website Health Check

Keeping Your Best Sales Platform Working For You 24/7
$ 497
  • Web Design & Branding
  • Conversion Optimization
  • SEO / Online Visibility
  • User Experience
  • Website Speed / Performance
  • Website Security
  • WordPress Review
  • PDF Report with Action Points
  • 2 Hours of Inclusive Time to Resolve Any Issues Found