Are you looking to learn how to set up Google My Business for fast results?
Then you’re in the right place.
Because today I’m going to show you step-by-step how to set up your Google My Business (GMB) page, so you can generate more leads and customers for your small business.
The best part?
After you’ve successfully set up your GMB page I’ll also share some tips and tricks that will help you stand out from your competition.
Let’s dive in!
Check out our step-by-step video tutorial below.
What is Google My Business?
If you’ve never heard of Google My Business, it’s a free easy-to-use tool that allows businesses to manage how they appear on Google Search and Maps. So if you’re just getting started with Local SEO, GMB is a free and affordable way to get started.
Why you need a Google My Business account
#1 GMB makes it easier for customers to find your physical location
I don’t know about you, but when I’m trying to locate a business, Google Maps is the first place I check because I can get quick turn by turn directions on my phone.
Gone are the days of having to rely on word of mouth directions…
Take a right at the next light, go down three or four blocks, then turn right on Congress, and it will be the red brick building on your right…
Goodbye horrible directions, hello Google Maps!
#2 Creating a GMB account can drastically increase your search visibility
Let’s say you operate a food tour company in Austin, TX.
On the first page of the Google search results above the organic and paid listings, you’ll notice Google’s Local 3-Pack.
Not only does GMB help customers find you physically, but digitally too.
Appearing in Google’s Local 3-Pack can greatly improve your search visibility in Google.
#3 Google My Business lets you display useful information and makes it easy for your customers to leave reviews.
When you set up your GMB page you’ll want to add important information such as your business hours, phone number, and website.
This makes it easier for your prospects and customers to get the information they need fast.
GMB also has all of your Google reviews in one easy to manage spot so you can quickly respond to all reviews, both good and bad.
How to set up Google My Business
Step 1: Sign in to Google
Go to the Google My Business homepage and click “Sign In” in the upper right-hand corner.
Step 2: Add your business name
Type in the name of your business and click next.
Step 3: Select your business category
Begin typing in your business category and choose the option that fits your business best.
Step 4: Tell customers where to find you
Option 1: If you have a location your customers can visit, like a store or office, choose “yes”. Then enter your physical address.
Option 2: If you do not have a location your customers can visit choose “no”. Then enter the different locations that you serve.
Step 5: Tell customers how they can get in touch
Enter your business’s phone number and website so people can get in touch with you.
Step 6: Verify your Google My Business account
Verifying your business is an essential step in setting up your Google Business account. Google will not display your listing until your business has been verified.
Currently, there are five ways to verify your Google Business account:
- In bulk
Phone – Google will send you an automated message with your code to enter. Simply enter the verification code and you’re set.
Email – Google will send you an email with a verification button. Click the button and you’re set.
Postcard – Google will mail a postcard with your verification code, which you should receive in about five days. Once you receive the postcard, log back into your account, and enter the code.
Instant – In some cases, Google may be able to verify you instantly using your Google Search Console data if you’re using the same Google account.
In bulk – If you operate your business in multiple locations, Google may allow you to upload in bulk. You’ll need to enter your business name, the destinations you operate in, and contact names for who will manage your GMB accounts.
How to optimize your Google My Business page
Now that you’ve got your account all set up you’re probably wondering…
How can I optimize my GMB page to stand out from my competition?
Well, you’re in luck because I’ve got you covered with 5 tips and tricks that will drive more traffic to your website straight from Google.
Tip #1 Add your full business details
If you followed my previous steps to set up your Google My Business account, you’ve got the basics set up.
But you don’t want to stop there.
Now, you will want to make sure to add your business hours, contact information, attributes (e.g. has Wi-fi, outdoor seating, etc.), and any other information Google asks for.
Tip #2 Download the Google My Business app on your phone
Your GMB page should be viewed as another social media account. It should be a living breathing extension of your brand.
Instead of wasting time logging into your laptop and making changes or updates, just download the app on your smartphone.
This will make it easier to add pictures, post statuses, and respond to reviews
Tip #3 Encourage customers to leave reviews (and be sure to respond)
Customers trust reviews.
In a recent study by BrightLocal, a local marketing firm, they found that 91% of consumers regularly check online reviews and 84% trust them as much as a personal recommendation.
The more positive reviews you have on your Google Business page, the more business you will generate.
Additionally, your review count and score are factored into Google’s local search ranking algorithm.
Meaning the more reviews and positive ratings you have, the higher the likelihood you are to improve your business’s local ranking.
Tip #3 Schedule more appointments with the booking button feature
If you’re a small business owner that relies on customers making a booking/appointment with you, you definitely need to take advantage of this feature.
Many service businesses such as chiropractors, massage therapists, barbershops, and other similar businesses can take advantage of this feature today.
If you don’t see the “Bookings” option available, it’s because Google hasn’t rolled out this feature to your business category or location.
For more information visit the Reserve with Google website.
Tip #4 Upload high-quality photos
If you only do one of these tips, this is the one to do!
It’s no secret… photos and videos sell more products and services.
Choose images and videos that best represent your business, are high-resolution, and are inspirational.
These assets are likely the first impression customers will have about your business, and you don’t get a second chance at a first impression.
Here’s what to do next…
Let me know which of the tips you’re going to work on first.
Are you going to add a booking button to your Google My Business profile?
Or add engaging high-quality photos?
Either way, let me know by leaving a comment below right now.